Designing Instagram Advertisements for Launchpeer
Launchpeer is a company dedicated to helping non-technical startup founders launch their tech startups. They have a team of technical experts who help founders build and develop their product, market their product, and get funding from investors so that in just four months the founders walk away with a launched and funded startup.
As someone who aspires to someday start a business of my own, Launchpeer’s mission really resonated with me. They have a proven track record of success and have helped many non-technical founders take their ideas from napkin sketch to fully launched.
When doing some research on Launchpeer, I found an area of opportunity where I could create value for their company: Instagram. I used tech tools such as Canva and Media Modifier to develop some mockups of Instagram ads that I think Launchpeer could use to attract their target audience of non-technical startup founder applicants and expand their business. Check out my designs below!
Goal: The goal I had in mind here was to express the point that Launchpeer startups have a higher chance of success than your traditional tech startups.
More Information: As you can see, I tried to keep it plain and simple. I utilized one of Launchpeer’s slogans I noticed on their website to really be the centerpiece of this advertisement. This ad would include an application link on the Launchpeer website. I also made sure to use Launchpeer’s branding. When I’m putting myself in the head of the target audience (aspiring entrepreneurs), I want them to be drawn in with the idea that they could legitimately get their business off the ground with Launchpeer, and not using Launchpeer could mean their journey will be much more difficult.
Goal: For this ad, the goal was to differentiate from the “traditional” way of founding a startup, and how Launchpeer can be a new means to successfully getting your startup launched.
More Information: I based this ad on a theme I noticed on the Launchpeer website. Much of Launchpeer’s branding revolves around there being an “old way” to launch startups, and how those old ways have become outdated and don’t work anymore. Launchpeer has presented a new way with new results and proven success. I want the target audience here to be curious and want to learn more. What is this “new way”? What’s Launchpeer? How can Launchpeer help me start a business?
Goal: For this ad, the goal was to show an example of one of the testimonials Launchpeer has received from a founder. I specifically wanted to highlight through the testimonial how Launchpeer is able to execute the vision of founders and actually build on their ideas to get their startup up and running.
More Information: I pulled the testimonial straight from the Launchpeer website. I found that monkey astronaut graphic on Launchpeer’s Facebook page. I thought it was a fun alternate logo for Launchpeer that would make for something nice and different for this ad. The target audience is going to see that there is a proven track record of other startup founders who have worked with Launchpeer and liked their experience, especially with this idea of Launchpeer helping founders execute their vision. They will be more inclined to check out Launchpeer from seeing other testimonials.
Launchpeer is a company that’s doing excellent work to help non-technical founders execute their ideas and build successful tech startups from the ground up. That’s why I thought it would be such a great idea to create a set of Instagram ads that could potentially draw in new entrepreneurs and help grow Launchpeer’s business and further their awesome mission. Thanks for reading!
